There are so many different parts of the website that can impact the conversion of leads. Which ones should you focus on? How should you test them? How long should you test them? What tools should you use to test them?

Over the last 15 years of running AB tests & analyzing thousands of visitors, we have discovered the key elements of a successful AB testing strategy and we’ve boiled it down to a simple checklist. This checklist will help you identify what is missing from your current AB testing strategy and what you must focus on next to take your medical practice to the next level.